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The service was launched by Information and Broadcasting Manish Tewari, who also launched the Bharat Nirman online portal.

The service was launched on a pilot scale about six months back. As it received overwhelming response, its reach is being widened, Mr. Tewari said.He hoped the service which is subscribed by two lakh people at present will touch the five lakh figure by the end of this month.AIR is able to access information from extremely remote parts of the country, he said and added that with this service, “we want to ensure events taking place in northeast and others parts, get mainstreamed.”People willing to subscribe to the service can simply SMS ‘AIRNEWS space name to 08082080820’. They can also give a missed call to the said number to subscribe to the service.

Along with news headlines, a small message regarding public utility schemes of the government will be tagged.“The resource generated through such public utility scheme will enable the News Services Division of AIR to bear the cost incurred towards generating such SMSes, said an official statement.AIR has already procured a public service message from HRD Ministry which is being tagged along with the news headlines of the day, it said.Talking about the launch of the online portal, Mr. Tewari said the aim is to ensure “I&B Ministry has an institutionalised presence”.Bharat Nirman campaign seeks to highlight government’s major achievements in the run-up to the 2014 general elections. The second phase of the campaign was launched last month.Asked if the campaign did not amount to UPA trying garner votes for election, Tewari said it was the responsibility of the government to propagate its policies as the government is elected on the strength and promises it made to the people.“I would like to point out that the Chinese wall which is put between the political process and governance, with all due respect, is completely artificial.“The government is elected on the strength and promises it made to the people in its election manifesto and, therefore, when government delivers on those promises, I think it wants to entrust the ministry with the responsibility to put back on the public space so that people can appreciate those information,” he said.Mr. Tewari took potshots at the ‘India Shining Campaign’ launched during the NDA regime saying it “was a sloppy attempt to project India as shining when it was shivering”.