$99 Ouya Game Console Will Hit Amazon, Target and More in June

Ouya, the $99, Android-powered game console, set Kickstarter records last August when it raised nearly $8.6 million in crowdfunding. It will soon be sold at major retailers including GameStop, Best Buy, Amazon.com and Target, Ouya CEO Julie Uhrman announced to project backers on Tuesday. 

The tiny game machine, about the size of a Rubik’s Cube, will begin showing up in big-box stores in June. Those who supported the project on Kickstarter will begin receiving their Ouyas in March. 

Speaking to the Wall Street Journal, Uhrman said that extra controller accessories will also be sold in stores for $49.99. 

Ouya sold 68,000 units through its Kickstarter campaign alone, and the company has continued to offer pre-orders of the unit on its website.

2013 is expected to be the year of new game consoles from Microsoft and Sony, and Nintendo has just recently released the Wii U, but that doesn’t worry Uhrman: “We don’t need to beat Xbox or Sony or any console that enters the marketplace,” she told the Journal. “We need to carve out our own niche.”

There may be competition in that niche, too. Ouya isn’t the only Kickstarted Android-powered TV games console, and competitors like the GameStick have hinted that they too will be showing up on the shelves of major retailers. 

Brace yourselves: The console wars are coming, maybe not in the way you expected.

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