HTML5 usage in FB was a mistake says "Mark Zuckerberg"

HTML5 fans got a very large splash of very cold water in their faces yesterday.
Facebook has been a big fan of building mobile apps using HTML5 and related Web standards, but no less than founder and Chief Executive Mark Zuckerberg called Facebook's HTML5 app "one of the biggest mistakes if not the biggest strategic mistake that we made."
Those are powerfully damning words, and one many developers will take to heart given Facebook's cred in the programming world.
But there are subtleties here -- not an easy thing for those who see the world in black and white to grasp, to be sure, but real nonetheless. Zuckerberg himself offered a huge pro-HTML5 caveat in the middle of his statement.
Here's a fuller version of his words from the TechCrunch Disrupt conference:
When I'm introspective about the last few years, I think the biggest mistake that we made as a company is betting too much on HTML5 as opposed to native. Because it just wasn't there.
It's not that HTML5 is bad. I'm actually, long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us...
We built this internal framework that we called FaceWeb, which was basically this idea that we could take the infrastructure that we built out for pushing code every day, not having to submit to an app store, to build Web code on the Web stack that we have, and that we could translate that into mobile development. We just never were able to get the quality we wanted...
We burned two years. That's really painful. Probably we will look back saying that is one of the biggest mistakes if not the biggest strategic mistake that we made. But we're coming out of that now. The iOS app, I think, is in good shape, and the Android one will hopefully be soon.
Zuckerberg is no engineering lightweight, and discussing the mistake publicly must have been painful. But you can bet that betting so strongly on Web apps then reversing course was even more painful.
But there's important context to Facebook's decisions that weigh into the discussion here. First off, the company was born of the Web, with a browser-based interface since its inception.
That's the kind of foundation that's very hard to shake. Aside from the issues of cultural momentum and in-house expertise, which often lead companies to continue with the existing programming approach, there's a powerfully addictive attribute of programming on the Web: distribution.

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