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Tesco has decided to install a 'virtual grocery store' in the departure lounge of London's Gatwick airport.
The virtual store has four interactive screens, which users can swipe between by hand, each displaying approximately 80 products. If a traveler wants to buy an item, they will need to download a dedicated mobile app and then scan each product's barcode with their smartphone.
Once the virtual shopping trip has been completed, holidaymakers can choose to have their purchases delivered on the day they arrive back in the country.
Mandy Minichiello, marketing manager for Tesco.com, told the BBC:
"We don't think it's a gimmick - it's a taste of the future. In 2016, about 90 percent of all mobiles will be smartphones. We're doing this as a trial to try to get some customer feedback. We're keen to make customers lives as easy as possible. Increasingly, they want to shop on the go."
The trial will continue in the UK for the next two weeks. Similar technology is already in use in South Korea, where Tesco has installed interactive billboards at subways and bus stops. The billboards display a range of groceries, which commuters can buy and have delivered to their home later by scanning the QR codes pictured beneath them.