Facebook launches its own mobile 'App Center'

The new app center, the company's first big announcement since its IPO, went live tonight with more than 600 apps, including Nike+ GPS, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something, and Pinterest.
"The app center represents a new way for users to discover social applications," said Douglas Purdy, Facebook's director of developer products. Plus, he says, it gives developers a way to reach Facebook's more than 900 million users. Facebook was responsible for 83 million visits to the Apple App Store in May, Facebook said.


The App Center is designed to offer an experience personalized for each user, with app recommendations based on the apps they and their friends use. So if you're a person who likes word games -- something Facebook would know from your Facebook behavior -- the App Center will surface those sorts of apps for you. Then, when you select an app you like, you'll be sent to the Apple's App Store or Google's, depending on your device.
Even so, most Facebook users will have to wait before they can check out the App Center. Tonight's rollout -- full of big stats and optimism at an event in San Francisco -- will only go live for between 6 percent and 8 percent of Facebook's U.S. users, said Matt Wyndowe, the company's product manager for games and apps. The company it will roll out to all U.S. users in the coming weeks. Eventually, said Wyndowe, there will be different App Centers customized for different parts of the word.

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